{"id":2440,"date":"2012-07-01T00:00:43","date_gmt":"2012-07-01T03:00:43","guid":{"rendered":"http:\/\/bestcars.uol.com.br\/bc\/?p=2440"},"modified":"2012-08-03T14:19:22","modified_gmt":"2012-08-03T17:19:22","slug":"marcas-mercado-colunas-anteriores","status":"publish","type":"post","link":"https:\/\/autolivraria.com.br\/bc\/informe-se\/colunas\/marcas-mercado\/marcas-mercado-colunas-anteriores\/","title":{"rendered":"Marcas &#038; Mercado &#8211; colunas anteriores"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" title=\"Marcas e Mercado\" src=\"https:\/\/autolivraria.com.br\/bc\/wp-content\/uploads\/2012\/06\/marcas-mercado.png\" alt=\"\" width=\"560\" height=\"143\" \/><\/p>\n<p><span style=\"color: #888888;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/><span style=\"color: #000000;\">\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm382-carros-fracassados.htm\"><span style=\"color: #000000;\">Li\u00e7\u00e3o \u00e0 Smart: deve haver coer\u00eancia entre discurso e atitudes<\/span><\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm381-marcas-logotipos-carros.htm\"><span style=\"color: #000000;\">Logotipos em crescimento: mais marca, menos produto<\/span><\/a><\/span><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<span style=\"color: #000000;\"><a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm380-acabamento-carros.htm\"><span style=\"color: #000000;\">Acabamento:\u00a0materiais internos e sua montagem parecem regredir<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm378-precos-mecanismo.htm\"><span style=\"color: #000000;\">Pre\u00e7os:\u00a0acha que o mercado vive de fato a livre concorr\u00eancia?<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm376-reestilizacoes-frequentes.htm\"><span style=\"color: #000000;\">Reestiliza\u00e7\u00e3o: f\u00e1bricas exageram na frequ\u00eancia das mudan\u00e7as<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm372-tudo-novo-tudo-velho.htm\"><span style=\"color: #000000;\">Tudo novo, tudo velho:\u00a0uso abusivo distorceu sentido do adjetivo<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm370-experiencia-de-marca.htm\"><span style=\"color: #000000;\">Loja que n\u00e3o vende carros vale como &#8220;experi\u00eancia de marca&#8221;?<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm368-quando-a-feiura-vale.htm\"><span style=\"color: #000000;\">Feiura: ser\u00e1 t\u00e3o mais caro fazer um carro barato e bonito?<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm366-segredos-divulgados.htm\"><span style=\"color: #000000;\">&#8220;Segredos&#8221; na imprensa s\u00e3o artimanha mercadol\u00f3gica<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm364-marcas-redes-sociais.htm\"><span style=\"color: #000000;\">Na rede, consumidor constr\u00f3i e tamb\u00e9m destr\u00f3i reputa\u00e7\u00e3o<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm362-marketing-versus-engenharia.htm\"><span style=\"color: #000000;\">Engenharia vs. marketing: faz falta o equil\u00edbrio entre for\u00e7as<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm360-para-que-clube-voce-torce.htm\"><span style=\"color: #000000;\">Internet mudou o jeito de marcas se relacionarem com os p\u00fablicos<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" data-src=\"https:\/\/www.autolivraria.com.br\/ponto-cinza.gif\" alt=\"\" width=\"10\" height=\"10\" border=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 10px; --smush-placeholder-aspect-ratio: 10\/10;\" \/>\u00a0<a href=\"https:\/\/www.autolivraria.com.br\/colunas3\/mm358-fabrica-no-brasil.htm\"><span style=\"color: #000000;\">F\u00e1brica no Brasil traz alguma real garantia ao consumidor?<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Li\u00e7\u00e3o \u00e0 Smart: deve haver coer\u00eancia entre discurso e atitudes \u00a0Logotipos em crescimento: mais marca, menos produto \u00a0Acabamento:\u00a0materiais internos e sua montagem parecem regredir \u00a0Pre\u00e7os:\u00a0acha que o mercado vive de fato a livre concorr\u00eancia? \u00a0Reestiliza\u00e7\u00e3o: f\u00e1bricas exageram na frequ\u00eancia das mudan\u00e7as \u00a0Tudo novo, tudo velho:\u00a0uso abusivo distorceu sentido do adjetivo \u00a0Loja que n\u00e3o vende carros<\/p>\n","protected":false},"author":6,"featured_media":4472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[43],"tags":[153,155,3898],"class_list":["post-2440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas-mercado","tag-colunas-2","tag-kleber-nogueira","tag-marcas-mercado"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/posts\/2440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/comments?post=2440"}],"version-history":[{"count":0,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/posts\/2440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/media\/4472"}],"wp:attachment":[{"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/media?parent=2440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/categories?post=2440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autolivraria.com.br\/bc\/wp-json\/wp\/v2\/tags?post=2440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}